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Shorts, 60 seconds to stand out + YouTube strategy
YouTube ranks as the second most utilized search engine, offering an alternative platform to traditional television media. With millions...

Succeed on Instagram: Discover the insights from Metricool 2023 report
Instagram is a cross-platform social network that can help you build a community and sell your products or services. The Metricool 2023...

Instagram 2023: What you need to know
Instagram never stops innovating. The social media with over a billion users is a favorite among many creators due to its multi-platform...

Benefits of Instagram filters
In a world moving towards the Metaverse and Augmented Reality, launching an Instagram filter for your account or brand can be a good...

3 trends in Reels that will help your brand
Instagram Reels is the tool to innovate and double your reach on multiplatform. How can we start? Experiment and try some trends to lose...

Instagram: Focus on original content
Instagram chief Adam Mosseri has announced that Instagram is making update to the way that it ranks content. The goal is to put more...


5 steps to create your content plan
A content plan is a document that serves as a guide to define your brand's content strategy. In this file, you will specify objectives,...

Instagram is betting on monetization
Instagram is finally betting on monetization. The app started an initial test of its new Subscriptions option for Instagram creators,...

Bye bye IGTV
Instagram chief Adam Mosseri Instagram has made it official, with the merging of its long-form IGTV offering into a more general ‘Instagram

3 marketing lessons from the Tokyo 2020 Olympic Games
The Tokyo 2020 Olympics ended on August 8 with grateful messages on all the screens in the Olympic Stadium. For me, it was an enriching...

The BBC launched Tokyo Olympic Games trailer
The BBC has launched a trailer ahead of its coverage of the rescheduled Olympic Games Tokyo 2020. Created by BBC Creative, the clip shows...

Stronger Together, global campaign of Tokyo Olympic Games
The storytelling is always a good option to connect with your audience. The IOC launched a global campaign Stronger together with an...

How to use Instagram Reels in your marketing strategy?
Create an educational content Show reviews and case studies of your products Show the behind the scene of your products Share your story...

Why you should use Instagram Reels?
Easy to create! A good way of entertainment Grow your reach Generate engagement

Digital Marketing trends
The pandemic made us spend more time on digital platforms. What are the trends that you should take into account for your business? ...
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