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Shorts, 60 seconds to stand out + YouTube strategy
YouTube ranks as the second most utilized search engine, offering an alternative platform to traditional television media. With millions...

Succeed on Instagram: Discover the insights from Metricool 2023 report
Instagram is a cross-platform social network that can help you build a community and sell your products or services. The Metricool 2023...

Instagram 2023: What you need to know
Instagram never stops innovating. The social media with over a billion users is a favorite among many creators due to its multi-platform...

Threads: What you need to know
Threads is Mark Zuckerberg's latest venture. The Facebook founder aims to include an option in his wide range of platforms for staying...

The role of the Social Media Manager
Everyone believes that a Social Media Manager is a Community Manager, and although they often perform similar functions, their role is...

Artificial Intelligence: opportunity or threat?
For some time now, we have witnessed how artificial intelligence has become a part of our daily lives and how it facilitates, improves,...

Benefits of Instagram filters
In a world moving towards the Metaverse and Augmented Reality, launching an Instagram filter for your account or brand can be a good...

3 trends in Reels that will help your brand
Instagram Reels is the tool to innovate and double your reach on multiplatform. How can we start? Experiment and try some trends to lose...


5 steps to create your content plan
A content plan is a document that serves as a guide to define your brand's content strategy. In this file, you will specify objectives,...

Instagram is betting on monetization
Instagram is finally betting on monetization. The app started an initial test of its new Subscriptions option for Instagram creators,...

Meta: the materialization of a digital world
Beyond a conglomerate of social networks and online assets, the digital world takes a futuristic long-term shape with the announcement of...


How does Instagram's algorithm work?
Now it is considered a multiplatform option to grow your business or brand.
Instagram's director, Adam Mosseri, explained on his blog that t

Instagram includes Stories translation
Instagram activated the function of translating texts in its Stories. A feature expected by content creators, who now will be able to impact

Bye bye IGTV
Instagram chief Adam Mosseri Instagram has made it official, with the merging of its long-form IGTV offering into a more general ‘Instagram

3 marketing lessons from the Tokyo 2020 Olympic Games
The Tokyo 2020 Olympics ended on August 8 with grateful messages on all the screens in the Olympic Stadium. For me, it was an enriching...

How to use Instagram Reels in your marketing strategy?
Create an educational content Show reviews and case studies of your products Show the behind the scene of your products Share your story...

Digital Marketing trends
The pandemic made us spend more time on digital platforms. What are the trends that you should take into account for your business? ...
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